Misleading reassurance is dangerous
8.5+ w/ exception of a little light storage staining at bottom outer edges
Experts at the hearing recounted Juul representatives characterizing the company's products as "totally safe" and "much safer than cigarettes," and telling prospective users that the FDA would back these claims "any day" or "very soon." The FDA's letter also notes with skepticism a statement from Juul CEO Kevin Burns posted on the company's web site, which calls the product a "simple and convenient" way to "deliver smokers the satisfaction that they want without the combustion and the harm associated with it." In the second letter, the FDA also asked Juul, which commands nearly three-quarters of the American vape market, to turn over a host of documents related to the company's advertising and educational outreach effortsespecially as they relate to teen vape use
FDAs review of modified risk products is intended to ensure that adult users have clear, science-based information about the relative harms of tobacco products, so they can make informed choices, said Bret Koplow, PhD, JD, acting director of the FDAs Center for Tobacco Products
Premium cigarmakers frown upon the use of artificial ingredients or processes to make their products
